Storage Optimization


How to Cut Storage Costs – Taneja

The explosive growth of data is threatening to overwhelm any number of industries. Whether we’re talking about an online photo sharing site or high throughput gene sequencing lab, the pain is the same. There’s too much data and not enough space to store it on, with the result that costs are spiraling out of control. A recent white paper from the Taneja Group: “Extending the Vision for Primary Storage Optimization: Ocarina Networks” takes a look at the emerging capacity optimization technologies to handle this influx of data. It comes to the conclusion that ours is one of the most compelling technologies, being the only content-aware primary storage optimization (PSO) on the market today.

In its conclusion, the report states: “‘If you’re looking at PSO technology, Ocarina needs to be on your short list.”

Click here to access this report.

Storage Optimization – The Trend Picks Up

Posted in Storage by storageoptimization on January 26, 2009
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Several news articles in the past week are responding to reports about the continued skyrocketing growth of unstructured data, and the technologies that are coming up to meet this new set of demands under today’s economic circumstances. 
Here are a few of the articles that jumped out at us:
Processor
NetworkWorld
InternetNews
As we’ve often mentioned, a combination of solutions is called for when it comes to capacity optimization, one of which is content aware compression, such as that offered by my company Ocarina Networks. Given the state of the economy and everyone’s focus on cost savings, we have no doubt that this trend will pick up in 2009 –dealing with the costs of growing data by having it take 90% less space to actually store is a win-win all around.

Yet another Ocarina

Posted in Featured by storageoptimization on November 12, 2008
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As someone who enjoys my iPhone, I was surprised and pleased to discover a new app that’s getting a lot of attention, the “Ocarina” by Smule–the same folks that came up with the sonic lighter app. According to TechCrunch, it’s a “Textbook example of how to build a great iPhone app.” 

Looks like it could be fun to play, and seems to work something like a real ocarina–the musical instrument, that is. See below for a demo.

The other reason that I am mentioning it is that my company, Ocarina Networks, is, in my humble opinion, a textbook example of another kind. That is, how to build a company that serves a growing and urgent need. In our case, this need is for reducing the storage load in the arena of unstructured data. Like the ocarina iPhone app, we are responding to something that has become extremely popular in this day and age.

The folks at Smule are responding to the fact that the iPhone is becoming a source of entertainment. In our case, we are responding to the immense uptick in the amount of data that must be stored due to the number of photos, videos and, yes, music files that are being shared in our social networking era.

For all this, we never expected that the actual instrument known as the ocarina would be making such a comeback. When we came up with the name Ocarina Networks, our biggest consideration was that it is a real word, rather than one of those conglomerated computerized type monikers like Zminlglynx or … well, like “Smule.”

In any case, glad to share the stage with you guys. And look us up if your storage capacity starts to get too high.