Storage Optimization


Yet another Ocarina

Posted in Featured by storageoptimization on November 12, 2008
Tags: , , , ,

As someone who enjoys my iPhone, I was surprised and pleased to discover a new app that’s getting a lot of attention, the “Ocarina” by Smule–the same folks that came up with the sonic lighter app. According to TechCrunch, it’s a “Textbook example of how to build a great iPhone app.” 

Looks like it could be fun to play, and seems to work something like a real ocarina–the musical instrument, that is. See below for a demo.

The other reason that I am mentioning it is that my company, Ocarina Networks, is, in my humble opinion, a textbook example of another kind. That is, how to build a company that serves a growing and urgent need. In our case, this need is for reducing the storage load in the arena of unstructured data. Like the ocarina iPhone app, we are responding to something that has become extremely popular in this day and age.

The folks at Smule are responding to the fact that the iPhone is becoming a source of entertainment. In our case, we are responding to the immense uptick in the amount of data that must be stored due to the number of photos, videos and, yes, music files that are being shared in our social networking era.

For all this, we never expected that the actual instrument known as the ocarina would be making such a comeback. When we came up with the name Ocarina Networks, our biggest consideration was that it is a real word, rather than one of those conglomerated computerized type monikers like Zminlglynx or … well, like “Smule.”

In any case, glad to share the stage with you guys. And look us up if your storage capacity starts to get too high.

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