Storage Optimization


Economic Woes and Storage

Posted in Storage by storageoptimization on October 6, 2008
Tags: , , , , , ,

Every major business magazine has a cover story this week on the economic turmoil that’s gripping the credit markets, Wall Street, and the rest of us. Every one, that is, except Forbes, which chose to put John Chambers, CEO of Cisco on its cover this week. No doubt, some editors over there are wishing they’d made a different choice at this moment–but leaving that aside, in some ways this story says more about the economy than any of the others.

Cisco, the article demonstrates, has jumped in with both feet into the area with the greatest promise: data centers. This unglamorous chunk of reality that underlies all the fun and fancy Web 2.0 that, for now, is keeping Silicon Valley from tanking along with the rest of the economy. (Unless you believe the NYT, of course.)

To quote the Forbes article: “This is what the online computing revolution has become, a giant electricity hog of Internet searches, phone calls, blog posts, wireless downloads, bank transactions and office documents. And video, lots and lots of video. ” The article also includes a chart comparing new server spending v. power and cooling costs.

All of which leads us to the inexorable conclusion–which TechTarget’s Dave Raffo refers to in a recent post–that one of the few places that is sheltered from the current storm is anything that reduces the cost of storage. So yes, storage optimization is the place to be in today’s tough economic climate. But the main point is that it could help keep lots of companies afloat that might otherwise crumple under the weight of their storage costs.

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