Storage Optimization

Sea Change – Google’s latest scheme makes waves

Posted in Featured,Storage by storageoptimization on September 16, 2008
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This week Matt O’Hern called out my company Ocarina Networks on the Marketing Shift blog as an example of what’s being done to manage the upwardly spiraling load of online data. Google’s latest data storage scheme–placing data centers on barges and creating an offshore “waterworld” of data–may seem bizarre to some, but this move on their part perfectly illustrates the desperate situation many such companies are in, as the tide of data reaches ever more oceanic levels. This is particularly true for those which, like Google, offer free, unlimited storage to their users for photos, emails, videos, and other files. As O’Hern rightly points out, companies are turning to Ocarina to help them optimize that data, reducing their data footprint. Glad to be mentioned in this timely and important story.


IBM Suddenly Notices “Mountainous Piles” of Data

Posted in Storage by storageoptimization on September 10, 2008
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Seems like it’s hitting everyone at once: there is a whole heck of a lot of data out there, and all of it must be stored. According to ZDNet’s recent coverage of IBM’s new storage strategy: “IBM estimates that the average individual’s ‘information footprint’ –the amount of data connected to a person–will grow to more than 16 terabytes by 2020 from roughly one terabyte, or trillion bytes, of data currently.”
In response, Big Blue is revamping its storage strategy to include an $8 billion investment in more than 30 products and services to help customers manage their storage needs. This is one reason that IBM has snapped up eight storage start-ups–including its widely reviewed  XIV acquisition. This is also why, despite the generally disheartening economic news out there, the storage sector is still going strong.
As we mention so often in this blog, this kind of meteoric growth in unstructured data must be met by significant optimization strategies. While many storage vendors are benefiting economically in the short term on this, the bigger picture is quite different. The real challenge in the future will be manage the data–particularly online data–in such a way that data centers do not continue to grow in a way that’s out of control.
Image: Technocycle