Sea Change - Google’s latest scheme makes waves

This week Matt O’Hern called out my company Ocarina Networks on the Marketing Shift blog as an example of what’s being done to manage the upwardly spiraling load of online data. Google’s latest data storage scheme–placing data centers on barges and creating an offshore “waterworld” of data–may seem bizarre to some, but this move on their part perfectly illustrates the desperate situation many such companies are in, as the tide of data reaches ever more oceanic levels. This is particularly true for those which, like Google, offer free, unlimited storage to their users for photos, emails, videos, and other files. As O’Hern rightly points out, companies are turning to Ocarina to help them optimize that data, reducing their data footprint. Glad to be mentioned in this timely and important story.